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Strategic Market Segmentation - How to Market to the Rich, the Middle Class and the Masa
by: Dr. Ned Roberto & Market Research Solutions, Inc.
 DigitalFilipino.com is proud to exclusively offer the e-book version of Dr. Ned Roberto’s top-seller book, Strategic Market Segmentation - How to Market to the Rich, the Middle Class, and the “Masa” (ISBN 971-8611-02-9).
Read this e-book and learn how to market and sell to the rich (class AB), the middle class (class C), and the Masa (class D&E)
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CONSUMER COPING & BUYING BEHAVIOR REPORT (2nd Qtr 2006): A Nationwide Survey of Budgeting & Purchasing Decisions of Households on More than 103 Items
by: Dr. Ned Roberto & Market Research Solutions, Inc.
 “Consumer Coping Behavior Survey” is a multi-company sponsored survey that allows businesses in different product and service categories to learn how their consumer market segments are doing in face of hard times. The latest wave of the survey was done during the 3rd quarter of 2001.
The 2006 study features 103 items organized in 15 categories ranging from food products, beauty care, health care and personal care products, to entertainment (dining out, movies, etc) and education expenditures. More than 19 Household
budgeting decisions are also featured.
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Business & Strategy Perspective
by: Janette Toral
 Here are some of the articles we've written about this topic.
Planning for 2009
November 27, 2008
Among the things I did last week was to post two forms in my site. The first one is a contact form where people can type in their concerns and I will get notified whenever it gets filled up. The second one is a sign-up form for bloggers who want to participate in our events and be kept informed. They were also encouraged to provide suggestions on activities we can undertake.
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